~ Derek Sarno
Although they come from different professional backgrounds, Derek & Chad are firmly united in their view that eating more plants isn’t just a healthier way to live, it’s also a more vibrant and exciting way to cook. Period. Bursting with flavor, texture, and taste unleashing the power of plants ensures mealtime will never again be boring. Ever.
Our experience comes from a lifetime of working in kitchens, owning restaurants, catering events, teaching cooking classes, and working on veggie farms. We’re now crafting and creating 100% delicious plant-based foods for mainstream markets, leading with taste without compromise.
It hasn’t always been easy for those who want to reduce or exclude meat from their diets. Heck, for the longest time most restaurants and supermarkets only had salads as the vegan food option. We used to have to make compromises when eating out and if you wanted something on the go, fuhgeddaboudit! Often the only thing we could choose in a mainstream retailer was a falafel wrap or salad. We couldn’t take it anymore, so we developed Wicked! We will continue to challenge the old ways and deliver the best plant-based foods possible.
Wicked Kitchen launches in Tesco in the UK with 20 products. In just 6 months, the line doubles with the addition of 25 more products hitting the shelves.
Wicked sells 10,000,000 units of Plant-Based foods in just 16 months of launching. This milestone established Tesco as the market leader.
Like a faint rumbling underground, the mushroom movement has begun to change things for people, the planet, and the animals that live on it.