Wicked Kitchen grabs veg by the bulbs! We’re a force for good, on a mission to inspire the way we cook and eat by unleashing the mighty flavor of plants. Founded in 2012 by chefs and brothers Derek & Chad Sarno. Launching the first of the Wicked Kitchen range of chef-crafted, game-changing, plant-based products in 2018 across the U.K. and now in the US and abroad. Our philosophy is simple – create exceptionally delicious plant-based foods for meat-eaters & vegans alike. We believe (like mom) that eating more veg isn’t just better for us, it’s better for our planet and the animals that live on it. It’s good…to eat Wicked.™
Our community brings together passionate, positive people ready to make a difference whether you’re adding one plant-based meal a day or committed to enjoying the tasty benefits of an everyday vegan lifestyle. From London to LA, Dublin to Detroit, Helsinki to Houston our worldwide connections share the true love of animals with great plant-based foods! Together we share recipes, stories, and plant-forward inspiration that make the world a better place. #WickedKitchen
“Innovation, by definition – is a process by which a product is renewed and brought up to date by applying new processes, introducing new techniques, or establishing successful ideas to create new value.” We apply innovative thinking to the food we loved as meat-eaters by making them plant-based and letting the ingredients speak for themselves. Check out our library of Wicked Recipes filled with delicious and easy-to-follow tips and techniques to cooking plant-based! Loads of ideas and helpful ways of taking your plants and Wicked Kitchen products to a whole new level.