We Are Wicked

Wicked Kitchen grabs veg by the bulbs! We’re a force for good, on a mission to inspire the way we cook and eat by unleashing the mighty flavor of plants. Founded in 2012 by chefs and brothers Derek & Chad Sarno. Launching the first of the Wicked Kitchen range of chef-crafted, game-changing, plant-based products in 2018 across the U.K. and now in the US and abroad. Our philosophy is simple – create exceptionally delicious plant-based foods for meat-eaters & vegans alike. We believe (like mom) that eating more veg isn’t just better for us, it’s better for our planet and the animals that live on it. It’s good…to eat Wicked.™


Get Wicked This January!
Our Best Plant-Based Christmas Recipes
Watch Derek's Impassioned TED Talk

Join the Community

Our community brings together passionate, positive people ready to make a difference whether you’re adding one plant-based meal a day or committed to enjoying the tasty benefits of an everyday vegan lifestyle. From London to LA, Dublin to Detroit, Helsinki to Houston our worldwide connections share the true love of animals with great plant-based foods! Together we share recipes, stories, and plant-forward inspiration that make the world a better place. #WickedKitchen

Show us your #wickedkitchen creations!

new wicked products

We’ve teamed up with some really amazing retailers like Tesco in the U.K and now Kroger and Sprouts at home in the USA with more to be announced soon as we bring delicious plant-based innovations local to you! Wicked Kitchen chef-craft! Delicious flavor-first, convenient plant-based foods from lunch and breakfast options to dinner, snacks, and desserts. We’re here to help make cooking and eating quality plant-based foods delicious, easy and enjoyable! So dang good and so many choices you’ll probably wet your plants!

make it wicked


“Innovation, by definition – is a process by which a product is renewed and brought up to date by applying new processes, introducing new techniques, or establishing successful ideas to create new value.” We apply innovative thinking to the food we loved as meat-eaters by making them plant-based and letting the ingredients speak for themselves. Check out our library of Wicked Recipes filled with delicious and easy-to-follow tips and techniques to cooking plant-based! Loads of ideas and helpful ways of taking your plants and Wicked Kitchen products to a whole new level.

Want more? Check out The Wicked Kitchen, our chef-driven YouTube series and cook along with Derek and Chad!

Join the Family

We love ‘shrooms, and everything they can do for us and for the planet. They are the most sustainable, mightiest meat’ of choice! It’s easy to see why so many varieties of mushrooms are in big demand in food markets these days. Mushrooms are packed with “umami,” that savory flavor that makes everything from meat to tomatoes to soy sauce taste good. And with so many amazing varieties to choose from, you’ll never get bored. Like never.

Delicious. Nutritious. Sustainable.

a collection of fantastic fungi recipes!

partners in crimini