The Wicked Kitchen 2 Year Anniversary!

We recently celebrated our 2 year anniversary of the Wicked Kitchen range! We’re extremely proud of what we’ve created and have loved seeing the range grow to more than 80 products, across Tesco U.K. stores in only 2 years!

Plant-based is here to stay!  This is only the beginning and we’re thrilled to be leading the change within the biggest supermarket in the UK. We couldn’t have done this without you, your support and wanting to eat less animals! So thank you!  Thank you for supporting plant-based foods, sharing across social media and for all the great feedback and love from all of you.

Tesco is home of the innovative, foodie Wicked Kitchen range and the more affordable, easy swap solutions of the Plant Chef ranges. They also showcase a myriad of other exceptional plant-based food and drink companies, hand-selected with a little help from our very own Chef – Director of Plant-Based Innovation.

To celebrate 2 successful years Tesco held a party at HQ, with some of our favourite plant-based brands and game-changers in attendance to celebrate and show colleagues that you can have it all on a plant-based diet. No sacrifices, no compromises!

We partook in ‘tuna’ style sushi and fish’ goujon sandos, WK sticky toffee pudding with Oatly ice cream, saucy pasta, and Amazeballs, WK and PC pizzas and everything in between. We shared the normality of lifestyle without having to eat animals and what it is all about! This event was all about getting stuck in a bit of everything (hello, samples), with a mix of our philosophy, 80% healthy 20% wicked golden ratio! We also had the awesome BOSH boys, Ian and Henry, down to do a demo and sign their new book, ‘Healthy Vegan’. And the all inspiring and lovely crew from Veganuary.

Of course, no Wicked party can be without a whole array of mushrooms! Our supplier, Smithy Mushrooms, brought the King Oysters and Cluster Browns. Showcasing the log growing method, that we are trialing. Mushrooms = the new meat!

WICKED KITCHEN

Snack pots and our new spice range.

PLANT CHEF

PLANT-BASED SUSHI

complete with imitation fish eggs, crafted from Ginger.

OATLY

how we love thee! We had our favourite oat milk flowing all day, keeping the Tesco staff sufficiently caffeinated, provoking many cries of ‘this is pretty good actually’ – damn right it is!
We also treated everyone to a scoop of Oatly ice cream, atop a slice of our Sticky Toffee pud.

BOSH

giving the crowd a sample of what’s to come in their new tv series ‘Life on the Veg’, with their delicious Curry House Jalfrezi cooking demo.

OUMPH

Giving you some ‘Oumph’! Epic veggie soy protein gyoza and saucy strips to tempt the meat-lovers.

WASTE NOT JUICE

In a bid to tackle the food-waste crisis, Waste Not Juice are saving the day! Rescuing ‘imperfect’ fruit and veg and juicing it into these delicious and vibrant drinks.

BOL

The great people at BOL, showcasing their healthy, wholefood salad and meal jars.

One for the lovers – showing off our Valentine’s Day offerings! Vegan chocolate brownie, anyone? This is the first time Tesco has offered a plant-based meal deal on the 14th and we’re thrilled to have pioneered this! More info here on our Wicked Vegan Valentines Day Meal.

Check out our full Wicked Kitchen range on our new website: Wicked Kitchen Food and browse the plant-based section of the Tesco website.

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